Sample: Sample from MEL Pool of ParticipantsHypothesis 1: Specific human needs influence the use of social media. Hypothesis 2: Social media influences human behavior.
Research Questions:What specific use of social media influence human needs?Durukan et. - influencing customers and being influenced by others consumptionrelated to social mediaPai and Arnott - humans make their adoption decision because they are influenced not only by the attributes of the medium but instead by needs of fullfillment and social influence factorsNadkarni and Hoffman - Facebook use is motivated by two primary needs to belong and need for self-presentationCheung et. - explores the factors that drive students to use online social networks. - self-construal construct provides a good instrument for measuring the relationship between people's understanding of self as a predictor of social computing (Facebook use) and transcriptPopular presentationsPrezi